Amy Osteen

Posted on September 16 2020


Dear Clean Creeders,

At the risk of speaking too soon, we’re seeing a bit of sunshine after COVID-19 turned life as we know it upside down.

But even as life returns to a “new normal,” many of us have changed our priorities. We think differently about the things we buy, the people we value most, and how we look at our days to come.

For us, it made us want to find a meaningful purpose – a way to contribute to society, to live a more meaningful life, to be of service.

But how do we do that? We’re not first responders. We can’t develop a vaccine. We’re working moms that love our families, friends, and communities.

After some discussion, we decided we could help the most by purchasing our everyday items from U.S.-owned small businesses. “Buy Small,” we agreed on that fateful Zoom Happy Hour.

Unfortunately, Buying Small wasn’t as easy as we thought.

We spent hours upon hours researching companies online to find products where the bulk of the money would go back to U.S.-owned small businesses. We aren’t even limiting products to Made in the USA because we know how hard that is to get that designation. We were only limiting ourselves to products where the bulk of the $$ from the sale goes to a U.S.-owned small business with under 50 employees.

It was difficult. Because small businesses are run by regular people – not by algorithms. Small business products get lost in the big-budget advertisements, complex search algorithms, and worldwide content churned out from the big boys.

Or worse, you can’t get information on the owner. If you do, it leads you down a rabbit hole or to drop-shippers who make you believe they care about the end product but are just white-labeling items.

That’s when we decided:

We want to give people the choice to Buy Small.

So was born. helps you find great products from U.S.-based small businesses that align with our CLEAN Core Values – the lens through which we evaluate how we operate and which products we list.

Amazon is here to stay. So is Etsy. So is Walmart. Every small business on our planet should take a hard look at selling on those platforms. 

But we have something different than those platforms.  We encourage our customers to buy from small businesses by categories they believe in – whether that’s woman-owned, minority-owned, family-owned, disabled-owned, LGTB-owned, teen-owned, or veteran-owned.

We research small businesses while our kids are on their iPads past screen time alarms. We’re on the phone with small businesses when they yell down the stairs, “What’s for dinner?” We’re reading reviews, checking corporate filings, and stalking LinkedIn profiles while others are sleeping.

And we’re just getting started.

We want you to know that, yes, you could buy that big company soap for $3 or you could spend $6 and support that U.S.-owned small businesswoman pouring her blood, sweat, and tears into making something that will keep the lights on for her family.

We all have choices on what we support with our dollars. We started Clean Creed to make those choices easier.

We’re just getting started and it may take us some time to get this right, but that’s not slowing us down. If you have a small business or know of a small business, that fits within our CLEAN Creed Core Values, please contact us at

Our mission is to help you make the sometimes-hard choice to Buy Small and tell the small business stories we all need to hear.

Thank you, all! We’re excited for you to join us on this journey!

Never doubt that a small group of thoughtful, committed citizens can change the world; because it’s the only thing that ever has.


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